New Delhi, November 4, 2025— A perfect blend of athleticism and style, Harmanpreet Kaur, who has never experienced defeat with the Indian women’s national cricket team, has captured the hearts of many as she embarks on a modeling career. This is the first occasion when she is the star of the renowned designer duo Shantanu and Nikhil in their new campaign for the Shantanu Nikhil Cricket Club (SNCC) line, an amalgamation of rough-and-tough sports and Indian fashion.
Blending Boundaries: The Genesis of SNCC
Their collaboration, which (at least initially) was making heads turn in 2023, remains an extension of the cultural dominance of the sport in India and an act of empowering women in both arenas. Kaur, who is a firebrand balletist and a leader to her people, who has made India soar to such heights as the gold in the Commonwealth Games of 2022, has the gumption and the glamour that Shantanu and Nikhil attempted to document in their book. According to the designers, Harmanpreet embodies pure passion, modesty, and the indomitable spirit of a true sportsperson. Their SNCC line, which they call S&N, by the Shantnu Nikhil brand, transforms the appearance of clothing in the cricket style by making them think of custom-made blazers with faint pinstripes, cropped jackets with just a touch of fielding gloves, and gingham shirts as a tribute to old whites into everyday and versatile wear.
The transition of Kaur to the fashion ramp is not a recent occurrence, as it started at the end of 2022, when she represented Shantnu and Nikhil as the showstopper of their “Cricketing Spirit of India” line at the Kolkata chapter of the Blenders Pride Glassware Fashion Tour. They were walking boldly in groups that mixed vintage dresses with athletic models, and the 35-year-old captain was thrilled about the crossover. Cricket and fashion are no longer as far apart. It was an opportunity to revise my style, and it was a chance to celebrate the game, to which we are all united, Kaur told reporters at the time. Her relaxed style of off-duty clothes, which comprised casual tees, jeans, sneakers, etc., demonstrates a tendency to be comfortable, yet on the runway, she was ready to make bold choices, including sharp suits and flowy kurtas, and it proved that she is versatile.
From Pitch to Photoshoot: Kaur’s Evolution as a Style Icon
Cricketer Shubman Gill championed the first edition of the 2023 SNCC campaign, and the brand will soon launch its second edition. In this new phase, Harmanpreet Kaur takes center stage amid stunning backdrops of vintage cars and lush green glades. Photographers captured her in a blend of smart-casual shorts and elegant button-downs, each embroidered with bats and wickets that celebrate the spirit of cricket. Kaur proudly highlighted that appearing in such a campaign allows her to express her authentic style while aligning perfectly with her evolving fashion sense.
The designers, Shantnu and Nikhil Mehra, have played a role in combining Indian ceremonial garments and a Western lifestyle over the last 20 years, and they consider SNCC a labor of love for the enthusiast of cricket. They stated that they are balancing fashion and cricket in a way that has never been done before, fostering a lifestyle conversation that connects across generations.
A Lasting Legacy: Empowering Women in Sport and Style
This initiative marks a significant milestone for women’s cricket in India. While the Women’s Premier League (WPL) is in progress and the team is preparing for the 2025 ICC Women’s World Cup, Kaur’s foray into the fashion industry highlights the increasing prominence of female athletes. It demonstrates how stars like her are breaking through barriers and inspiring dreams for girls, whether it’s hitting a six or striking a pose. Shantnu and Nikhil are expanding SNCC to more accessible locations, making it available in their stores and online. One thing is clear: with Kaur leading the way, cricket has undergone a sophisticated transformation.
Read More:- One News Media
